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Paper details your individual case assignment is case #25-southwest airlines generally cases follow this format: (1) a summary of the relevant situation in the case, (2) internal analysis of the firm, including current corporate and business level strategies, (3) external analysis, (4) swot analysis culminating in identification of a problem (which may be in fact an opportunity), (5) proposal. At the onset of the airline industry in the united states, major network airlines were the sole providers of air travel this multifaceted industry was a difficult industry to break into as a consequence of sophisticated customer segmentation, hub-and spoke models and costly information systems for reservations, fare wars and intense competition (thompson 2008. Southwest airlines: company structure analysis 1933 words | 8 pages structure southwest airlines was incorporated in 1967 and founded by rollin king and herb kelleher. Southwest airlines corporate philosophy can be credited to one of the founders herb kelleher - southwest airlines organizational culture essay introduction it is an airline company with a unique culture goofiness, which keeps the morale of its employees high (smith, 2004), and is a company that welcomes fun, dedication, and effort.